Posts Tagged ‘backstory’

Random thoughts on social media, commercialization, being a writer/publisher, some things I know

Wednesday, January 27th, 2010

Hidden People Limited logo for indie publishing company on books, videos, t-shirts

I’m a good slave to what’s going on in the social media world.

I’m on Facebook.

I have my Twitter account.

I have my place on Good Reads.

I even decided to follow the social media flow and put up a
Hidden People Fan Facebook page for my Indie Pub company Hidden People Limited, which at this point in time, at this writing, is bursting with FIVE FULL FEVERED FANS (does this mean it is this on its way or simply dead in the water and of really no use?).

Then I began wondering: at which point do I stop establishing multiple social media connects before I die and just get on with the life I have?

Like how about right about now? Enough already.

Meanwhile, here are three random quotes (living up to the title of this blog) from sources I forgot to source, on what I think or have found to be true, in the indie publishing, solo writing, general hodgepodge of what I’m doing…

— Indie-publishing must be a considered business decision, not a response to several hundred rejections or from general impatience to publish

— Most commercially published authors maintain day jobs to support their writing, which means the bulk of book authorship is performed on a volunteer basis.

— The traditional way of doing business (author-to-agent-to-publisher-to-printer-to-warehouse-to-wholesaler-to-retailer-to-reader) is mostly dead, dying, or only for the mostly connected.

And lastly, I’m not following many marketing “experts” on any of this social media march toward when-is-too-much-too-much, simply because there aren’t that many things to say about online marketing (reflecting perfectly off-line marketing experts). But boy do they like to say the same thing many times in different ways in order to make a living, bless them. But my own marcom experience has taught me there’s a handful of stuff to know on this subject, which I’ve known for decades. Many, many online experts are saying nothing new…Big Surprise…and I don’t want the modern disease of marketing to get in the way of the personal (semi)-purity of my creativity and sharing it.

There, we can all sleep better tonight, and this bumping blog falls asleep in the ether waves…

Note: If you post a blog and no one reads it, has it really been posted? (see: tree, forest, fall, no one around to hear, did it really, etc., so forth).

Why I became a publisher

Friday, October 30th, 2009

I set-up an indie publishing company recently. There are various reasons for this, which I’ll explore in blogs to come. Right now, I’ll concentrate on the backstory that lead me to this move.


Twenty years ago, I had a novel published by Viking Penguin in New York My literary agent was on Fifth Avenue My editor, now a big deal V.P. there, was Kathryn Court Getting an agent, getting a publishing contract, had been accomplished without any contacts whatsoever. I lived in Europe far from the whole literary establishment. I did not mingle or hustle. I thought I was on my way.


As is the way of the majority of first novels, it tanked. The storyline has become fairly common. I was told the novel had a six week window of opportunity to get some buzz going (now I’m told it’s down to six days). The publisher sent out books for review and press releases and that was that.


My visualization: the publishing house tosses a number of books into the ocean of the reading public every financial quarter and watching which one floats, i.e. which book(s) got some buzz/some reviews in a short space of time. They placed their bets, some ad money, behind those titles.


The other titles, buzzless, were allowed to sink to the deep bottom of obscurity. I did manage some minor, steady buzz, but over a six month period, not six weeks. By then the publisher had long moved on. The paperback promise was dropped. Shortly after, they waved bye-bye to me when I presented my next book. So, I was not on my way at all.


Over the next fourteen years there followed seven different literary agents with seven different books. In each and every instance, I received the same reports. “Good writing, great dialogue, interesting characters, situations worked, etc., but…the publishers always ask, What’s the market for this?”


Publishers could figure how to sell my books to their sales force to enable them to say to chain bookstores: “this book is a perfect (insert category-thriller, spy, mystery, literary…) book. The categories were standardized and mine did not find a fit. I was told my writing was wonderful and deserved to be published. I was wonderfully unpublished, and remained so. But I was building a lot of unpublished books.
Then I went into a fuck it mode and stopped submitting but kept writing.


Meanwhile, I had gotten ten years experience as an international marketing manager at a top five media company—my only corporate time. It published business to business magazines. I learned how to launch print material, all the steps it took, from inception to delivery, into the international market.


I left the corporate world and set-up my own business when the Internet came along. I had been waiting for it for years without knowing it could exist. Then came YouTube, and social media, it was Oh Yes We Can time. The tools were back in the hands of the workers.


I’ll unfold more of this story as this blog, and my company, unfold.


My publishing company is Hidden People, Limited. The Viking Penguin novel that was published way back when was “Self-Portrait of Someone Else,” which I’ll be re-issuing in December 2009.