Posts Tagged ‘publishing planning’

Man, this one-man indie publishing business is a time suck yet leaves a smile on one’s face.

Thursday, July 1st, 2010



I knew coming in to this publishing business it would not be a barrel of laughs or necessarily a thing a beauty, but it could turn into a joy forever.


Having spent a decade in international publishing, and over a couple of decades outside looking in the traditional publishing houses, I had a pretty good idea of what I was getting into. But it’s always more than the carefully researched, optimistic planning allows.


Since publishing my second book (really, re-issuing “Self-Portrait of Someone Else”), these are most of the steps I’ve needed doing since:


1.) Tidying up next book (the novella “Brussegem, a snug hell”), getting its ISBN number, and registering it with my print company. Then working the cover. Requesting feedback from trusted folks. Re-briefing designer. Announcing a February launch date that came and went, because….


2.) I needed to stand back and understand what I was supposed to be learning from my first two book launches. I had my 26 steps check-list from book inception to continuing promotion, but the timing was off some because of the unexpected making itself known. This was…


3.) I should be releasing three formats for a single title simultaneously: the print book, the ebook, the audio book, so readers had a choice from the get-go. I had mostly concentrated on the print, knowing I’d be playing catch up with the other two formats. Which meant….


4.) Recording and editing the audio books, which takes up humongous amounts of time. To get it right. It’s a lot of fun, the performance and interpreting,but it’s second-by-second work, that leads to days and weeks. And since I do this as a professional voice over, there’s the happy work of getting it right. And so there follows….


5.) Ebook (Kindle & iPad included) that are a pain to format properly. Especially as I had lots of footnotes in “How to Find Yourself (or a reasonable facsimile)” that are just not respected or possible in most ebook formats yet. And that means reformatting, giving the book a slightly 2nd level feel to the read than the print version, then re-reading, checking, and for a low-grade proof-reader such as myself, it’s not easy going.


5a.) Researching where to place the ebooks as there are a dozen and so much more ebook sites, and then promoting on each (jump up and down saying Look at me!) like mad, or at least consistently.


6.) Getting time to investigate different online book clubs to introduce the novels to, and then promoting on each (jump up and down saying Look at me!) like mad, or at least consistently.


7.) Making the video(s) to attract happy attention, as opposed to old style Buy This Sucker commercial videos, of which I have no interest. And as someone who has made his living in marketing communications, I know the edge between selling and its possible ugliness. But each video meant coming up with the idea, writing the script, shooting the video, editing it, adding the right soundtrack, posting it on YouTube, letting people know, and then know some more. And then repeat, time after time.


8.) Research various free newsletter lists so I can offer opt-in/opt-out choice so people who want receive regular updates concerning my work can, or refuse. I have a number of sites I need to check out, some cost, some don’t, and need clear understanding before committing. Nothing worse than creating an email list, then have to change for a negative reason.


9.) How to embed a click-able web site link in videos to allow anybody who sees the wonders of a book I have described in a video I made, click right to the publishing page and buy it. Have half a dozen YouTube How To on that I need to find time to review, then implement.


10.) Review tons of sites on ebook developments and new sites to sell my stuff on. I have 40-50 of these to review. Just can’t throw them everywhere, because some are quality, lots ain’t.


11.) Research sites where I can post my audio books when they are completed. Again, new ones, learning from old ones, pop up and need exploring. And exploring, again, needs time, time, time.


12.) Get more fans, or Like people, onto my Facebook site. And view some How To videoing in personalizing the Facebook page.


13.) Write some fiction, do some storytelling, because that’s what it’s all about in the end.


14.) Continue developing relationships with seven different graphic designers the world over to launch a line of fabrics for fun, stories on stuff. Which means, beside developing ideas, also checking the various POD sites for t-shirts and spin-offs, and making the contacts and then contracts. Again, who is great, who is environmentally great, which have international print outlets, and so on.


15.) Look into authors’ exchange efforts.


16.) Write a blog. Then another. Repeat. Stick to a schedule.


17.) Take looks at the 100 blogs I follow.


18.) Check my Twitter feed. And Facebook updates.


19.) Get closer with Barnes & Noble, Powell’s Book, Book Depository, et al.


20.) And write more fiction, develop scripts, work with illustrator for my children’s book, another for the upcoming illustrated version of How To Find Yourself, and others for one-offs and series…


21.) Jobs outside publishing that come in and need fairly immediate attention that throws all the above back a bit.


22.) I am also the reader acquisition go-to guy.


23.) Look around my room to see whether there’s anyone I can delegate any of this to. See no one.


24.) Review and comment on play representation scripts.


25.) Also make the tea.


And that’s a hint of what’s involved, mostly, in running a this independent online publishing company on the run, eight months from opening up shop.

Here’s three things concerning what I’m doing and comes straight from my “Blog About This!!!” notes.

Wednesday, February 24th, 2010

future plans in storytelling + Vincent Eaton

ONE
I am currently completing the writing of a short novel (short, the only kind I like these days) called “DON’T”. About a 69 year old guy in Brussels dealing violence and urban threats, some sex, foreigners, digital photos, long-term marriage and short-term lust, a Polish cleaning lady, a comfortable sofa, robberies, hit and run accidents, haircuts and gel, police, hospitals, comas, online porn, writing workshops, possible manslaughter, navel piercing and its seems I’ve got my hands full when putting it all out there like that. Maybe it’ll be done in another couple of months? No promises. Then let it rest in a dark drawer. Thereafter, baste according to taste.


TWO
Next to be published under my hidden people company later this year is the first in my series of ARTISTS, this one called BRUSSEGEM (A Snug Hell), and after that a kid’s book called THE BOY IN THE SANDWICH. BRUSSEGEM is all proofed and copy-edited, laid out, and ready to go except for the cover. Still have to photograph the village sign of Brussegem for the cover so the graphic designer can move forward but I’ve been waiting first for the snow to melt and now waiting for the rain to stop. Everything is completed with the kid’s book, but interior layout needs fine tuning and I’m having a meeting with friend/illustrator to do an illustration for the cover as well as for each chapter…which will then turn into t-shirts and suchlike spin-offs.


THREE
I have gotten a few kind interested souls wondering on how sales actually going after “How to Find Yourself” video campaign. Ah, thanks for asking, you and whoever, but I’m not counting at this point. My POD printer and Amazon only gives a statement every quarter and pay after 60 or 90 days. I’ll see when I see, but I’ll get on the ball about this and be A Serious Business Entity. My focus right now is creation with “the rest will follow” simple-minded hopefulness attached. This indie publishing company is based on a two year build. Meanwhile, more YouTube, more blog, more stories and social media and so on and very much so forth.


P.S.
I have a pretty good story I’m posting this Friday (the less-than-600-words kind), and working on another matches video for next Wednesday and a “Self-Portrait of Someone Else” video on the reviews it received. And Don’t Don’t Don’t….